Our principles

We have undertaken initial viability studies on the site which is how we are able to create this plan. It is an indicative drawing that will change as our development partner develops detailed plans.


These are high-level principles for the scheme that have been developed by the Council following engagement with local tenants and leaseholders.


They are being presented now so that we can hear what you think before we search for and select a development partner next year. Once that partner has been identified, we will develop more detailed plans before a planning application is submitted which will involve further engagement with local people and a statutory consultation.


The vision for the scheme is Better Housing, Better Living, Better Place. We want to create an environment that is an attractive place for people of all ages to live, socialise and play. It will be well-designed, fostering a sense of community spirit and giving a new lease of life to the area.


Key features of the proposed development are likely to include:


  • Approximately 1,300 new homes
  • A mixture of housing types and sizes that is likely to include studio, one, two and three bedroom homes
  • A minimum of 441 affordable housing units
  • A balcony or outdoor space for every property
  • A car parking space for every property
  • Secure cycle storage
  • A significant amount of public, shared and private areas
  • Commercial space
  • Establishing a community fund
  • Safe, attractive pedestrian and cycling routes through the development, improving access to the town centre
  • The demolition of the four existing tower blocks and Sutton Road maisonettes
  • The delivery of improvements to the road network around Queensway
  • An on site sustainable energy source

Many of these principles were consulted on as part of the development of the Southend Central Area Action Plan (SCAAP).

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